Standing Out: Storefront Design Tips for Any Retailer
How people feel when they enter your retail store will ultimately impact how long they stay and how much they spend. When considering retail store construction, set yourself up for success by working with a creative and innovative designer and builder that understands retail store layout and has positive reviews from prior clients. Optimizing your design in the initial construction phase is ideal, but if your store is already established and you’re looking to refresh, here are a few things to keep in mind:
- Design a clean layout that is pleasant to look at but utilizes strategic architecture and helps make use of spatial elements to draw guests in and encourage them to stay a while. A room littered with items can create anxiety, but a large open space can feel impersonal. Strike a balance between the two extremes.
- Designate areas for displays, and build organizational flow into the layout. You want to ensure that your clients are able to move around the entire store easily but not too quickly! Your retail store construction should be designed so that merchandise is displayed appropriately to encourage lingering in certain areas, preferably near high demand items.
- Utilize space creatively to put the promoted merchandise in prime locations so that it’s not overlooked as shoppers move about. For example, islands of products or low shelves near the checkout can attract the attention of guests looking for an open register.
Certainly, there are many factors involved with designing retail store construction. Whether you’re starting from scratch or doing a renovation of existing space, try to understand the experience from a customer’s point of view, and create a design that optimizes that experience from entrance to exit. Finally, always work with a top rated local contractor that has been highly rated by the Better Business Bureau to ensure that quality work will be done and any issues addressed appropriately.